To support Pricewaterhouse Coopers’ webcasting activity, we were asked to design and prepare a virtual set for a greenscreen studio equipped with a Newtek Tricaster.
With a strong brand and visual identity, Pricewaterhouse Coopers is an ambitious company. They wanted their output to visually match their ambition, and the profile of the company. With a heavily utilised greenscreen studio, they hoped to have three distinct presentation areas – a seated interview space, a standing presentation space with large format screen and a desk-based news-style presentation space.
We began by discussing their requirements and aspirations, before developing a set of concept design options. Armed with a positive response to our draft designs, we moved from designing a virtual desk to preparing designs for a real desk and tables. The virtual set, the tables and the desk became the 3D manifestation of the client’s brand. The desk and tables are internally lit – this is visually more powerful and makes for easier, quicker set-up in the greenscreen space.
While their studio was too small to accommodate all three required spaces simultaneously, we created a design in which they appeared to be present and connected, even if this only happened virtually. All three spaces are delivered through two studio set-ups, which are designed to appear as an office space overlooking an atrium. This is based on the real atrium space at Pricewaterhouse Coopers, making the environment familiar for the presenters who are usually non-media specialists. This continuity of design also makes it easy to integrate location shoots within the building.
Compared to the previous set, PWC now have depth and texture within every presentation. The presenters and guests look like they belong there, and PWC have the option to shoot from multiple angles.