This dedicated horse racing news channel had recently been furnished with a stylish new desk design and studio layout by BK Projects. The perimeter of the studio was fitted with full height lightboxes.
We were appointed to design and prepare the artwork for the printed backdrops on lightboxes. Our brief was to provide a dynamic solution which would reinforce the channel’s brand colours whilst clearly referencing and promoting horseracing.
Our initial concept exploited the space beyond the lightbox being a deep blue/black void. We used the glass panes, which recede into the distance, to provide depth and direction. Onto these, we projected images of horse races and light trails. Careful selection of these images enhances the sense of depth and speed. Additional images of monitor screens defined the edge of this deep space.
Whilst being a fairly simple concept, the highest standard of execution produced a cost effective treatment to the studio’s perimeter and, at the same time, enabled us to deliver ahead of schedule.
The outcome delighted the client. The finished result provided a superior backdrop to their camera shots, reinforced the theme of racing horses, and created the illusion of a luxuriously deep space, delivering beyond what they expected.